Loyal customers are priceless. They regularly come in and take advantage of your services, recommend your salon/spa to their friends, and leave positive feedback. But how and where to get them from? The solution – a reliable loyalty program for your salon, but not just any program. Focus on those which not only drag clients in for offers, but let them have a good time in doing so.
We’ve often reached out to talk with you, answered your questions, advised how to use our system and take advantage of its features. Since we are limited to communicating through email and phone most of the time, we figured we would try and build a bit more personal relationship with you by sharing a few photos of us.
Hair stylists and beauticians alike provide excellent services and know how to maintain lasting relations with clients. A cheerful and competent receptionist manages bookings, a motivated team provides services – like one big family. This is what managers strive for in the beauty industry, but where to begin?
To kickstart the new year, we here at Versum have been working hard on improvements for managers and owners in the hair & beauty business. With our latest update to the system, calculating non-standard commissions from treatments and product sales will be processed automatically – even if you run a complex commission system.
The powerful capabilities of text marketing are based on its high level of efficiency. This is thanks to the popularity of cell phones, and their owners’ attachment to them. Our phones are always close at hand, and we tend to automatically reach for them after we hear the the usual notification sound. A text doesn’t end up in the spam folder or in between other messages but right in your inbox. Nearly 100% of all text messages received are read, it’s second nature to us.
A good manager doesn’t need to work long hours, let alone strenuously, to achieve the desired results – the key to managerial success lies in working smart and efficiently. After all, the idea is to spend time in a productive manner. The numerous tasks carried out daily at work can be expedited and even automated to produce much better results with less effort.
Having a well-defined target market for your spa or salon is very important for growing your business. Marketing your operations to the widest possible audience may seem like the best way to make more money but can you really afford it? And what sense does it make to do that in the first place? Many spa and salon owners say they go after anyone interested in their services. Some say they aim at young clientele, corporate crowd, or stay-at-home moms. All of these targets are too general. Following up on Seth Godin’s words: “Everyone is not your customer”.