Your handy calendar of the best days to promote your salon

Your handy calendar of the best days to promote your salon

Planning promotional campaigns for the whole year at the salon might sound overwhelming - we don’t even know what awaits us tomorrow! However, if we have a goal in mind, we can easily create a timeline with the steps needed to achieve it.

The less obvious advantage of planning beforehand is saving time. If you’re going through a slow period at the salon, now would be a good time to plan your next promotional campaign.

This kind of forward planning will keep you focused on your work and stress free, especially during the busy season. Are you planning a promotional campaign for Easter? Start planning in February and in March, just grab your notes and switch on your promotions!

Use a handy calendar with popular, fun holidays

A great idea for organizing your salon’s promotional campaigns is by activating them when your clients might be the most interested in them - when they’re looking for gifts, want to look their best or just sit back and relax during a treatment. There are more holidays (some more popular than others) than you can imagine. Just look at this handy calendar.

A thought-out promotional campaign will give you ease of mind, while clients book all year round. How? Just recommend clients your gift vouchers, which will be used by the recipient in the time frame chosen by yourself.

The possibilities for promotional campaigns are endless - you don’t have to limit yourself to the most popular holidays, like Valentine’s Day. Plan something out for a less-conventional holiday, like Friendship Day. Encourage clients to grab a gift voucher for their friend, or draw up a 1 + 1 offer. Your return clients will appreciate these great offers and you may even gain new, loyal customers. 

Plan your time off

Your salon is important, but you need a break too! Think about when you’d like to go for a holiday break, or just take an extra day off. If you’re planning a longer time off from the salon, make sure to notify your clients. Sending a bulk text or email message will do the trick. You’ll be able to rest easy, and your clients will rush to book with you before your planned break.

With Booksy, planning your next promotional campaign is easier than it sounds. The system lets you manage gift cards sales and redemptions. You can also send out bulk messages to clients holding active vouchers to encourage them to book an appointment or notify them of your upcoming break.

Planning beforehand certainly saves you from stress and unpleasant surprises. Additionally, with this strategy, you can also create scenarios and plan out how to approach them accordingly.