Facebook posts ideas to get more likes for your hair&beauty salon page

Facebook posts ideas to get more likes for your hair&beauty salon page

You may be rolling your eyes now. As a grown-up business owner, not a teenager posting their first selfies, why would you care about the number of thumbs up on your salon’s Facebook posts? You may not have known - Facebook likes matter, even though it may sound ridiculous. First of all, you have to remember that social media marketing is extremely important - for most Millenials and Post-Millenials, if something does not exist online, it does not exist at all. Think about it this way: if you see a great turnout in a salon, you ultimately consider it to be of good quality. If many people come here, then it must be a first-rate place.The same mechanism applies to your Facebook page - if people see likes, comments and reactions, they conclude that the place is worth taking a look. Pages without traffic seem unreliable. Secondly - the Facebook algorithm favours posts with lots of likes, comments and shares, especially when received in a short amount of time. What that means in practice is that such posts are more likely to pop up on someone’s newsfeed. Since 2018, Facebook started to prioritise friends’ posts over corporate ones, so business pages have to fight for likes in order to even appear on newsfeed at all. Now that you understand why you should care, let’s find out how to get more likes on Facebook posts!

Visuals over words (and videos over everything)

Which posts get the most attention? Those that are pleasant to look at, of course. Our eyes are far more likely to stop at a beautiful picture than at a wall of text. And if the beautiful picture moves, then you hit a jackpot. We will mention posting ideas for hair&beauty salon in a minute, but firstly, let’s talk about how to get the perfect shot. Fortunately, most modern smartphones have pretty decent cameras, thanks to which you will be able to take good pictures yourself. However, hiring a professional photographer for a one-day photo session is worth taking under consideration. Unfortunately, hiring a professional costs money, so in reality, you will not be able to do it every time you want to take a photo. So for the more spontaneous shots, you have to make use of your phone camera, unless, of course, you have an SLR camera yourself. Ask your staff members whether any of them are interested in photography. They may not be certified, but an aesthetic sense and a good eye will be a great starting point. The things get more complicated with videos. They are an excellent medium, however, they require special equipment, editing software and someone with time and skills to edit them. You can always start with something simpler - for example, add a short video where your team wishes clients a happy holiday. Nothing overcomplicated, just a humorous shot to give your page a little variety.

Hair&beauty salon Facebook post ideas

Here you have some ideas for your page that will catch your audience’s attention:

• Your portfolio - every time you have done an exceptional job with a hairstyle, manicure or microblading treatment, ask the customer for their permission to take a photo. Sharing such pictures as posts is essential because many potential clients come to your page to find examples of your work!
• Salon updates - whenever something significant is going on at your salon, your Facebook page will be the perfect place to announce it. From information on a holiday break to news about new services or equipment, it is always a good to idea to post it online. Do not forget to write about sales and special discounts!
• Beauty tips on Facebook - let people know that you are willing to share your knowledge with them! You may even do a whole series based on this idea, e.g. Tip Tuesdays. Every Tuesday, post beauty advice with an interesting theme and image to go along with it. Soon your subscribers will start to look out for them!
• Meet our team members - beauty salon clients tend to get attached to their stylist, even more so than to a salon itself. In these posts, you can highlight their experience, skills and favourite techniques. These posts are a great idea for one more reason - they are likely to be shared by their starring guest and their friends and family!
• Meet our retail products - fill two needs with one deed and direct your audience’s attention to your retail products and receive lots of likes at the same time! Consider regularly posting a photo of a product (or a line of products) you keep on your shelves with an educative description of its ingredients, benefits and for whom it will work the best. It shows your expertise, that you truly believe in formulas you sell and the post will get likes from people interested in trying your merchandise.
• Beauty facts & myths - you can activate your educator mode and answer some questions that seem to bother many of your customers. For example - is hair bleaching really that damaging, is microblading painful or can acrylic nails ruin your natural ones. Posts like these emphasise your experience and professionalism, but you have to be careful to not sound like you are speaking down to clients!
• Beauty trends commentary - lastly, this is the most questionable one. Your thoughts on some recent beauty trends may be a hot, clickable topic, but on the other hand, may offend those of your audience who have a different opinion. Be careful and use this sparingly!

Tips and tricks to get those likes

When writing a Facebook post, be conscious about your vocabulary - it should be grammatically and stylistically correct, but also approachable and attractive. Watch out for typos! In order to make your posts visually pleasing and clear, use dividers, bullet points and emojis (but don’t go overboard with them). Going back to Facebook algorithms for a moment - encourage your staff to share the posts. Shares are the highest form of Facebook engagement - they make the post reach an even wider audience. Moreover, they are like personal recommendations, which add to the credibility of the original post. A hair or beauty salon Facebook page is not hard to run, but keeping it fresh and attractive may take some work. Also, you have to remember that for a more personal, dedicated medium of marketing, you will need something else. Facebook is great for reaching a wide audience, but it will not remember clients’ birthdays and anniversaries, nor send them personalised messages. For more direct contact with a client, you will need a more advanced marketing tool. Consider getting hair & beauty salon software such as Booksy, that will perfectly complement your social media pages and make sure that your business earns not only more Facebook likes, but profit!