Instagram: reveal the inner workings of your salon

Instagram: reveal the inner workings of your salon

Instagram is a trendsetting platform used by millions of people around the world. Apart from private individuals, its users include celebrities, film stars and... business ventures – some just like your company. The presence of a modern salon on Instagram is a necessity, as it allows you to widen your reach and acquire many new clients.

However, your company’s presence on this social media site is just the beginning. What matters is how you manage your profile, what photos you publish on it and even how you describe them. A photograph is a powerful tool which can be of great service to your enterprise – if used well. We would like to share with you a few tips on how to achieve the best results from promoting your venture on Instagram.

The power of an image

Photographs play a crucial role in our sector. This is both the simplest and most effective method to show others what you and your team can do. This can be done by depicting some amazing results of treatments or metamorphoses performed, photos showing the interior of the salon, or pictures of your team hard at work. In this industry, photos and films have such potency that even the best and the most detailed descriptions will not match them. Therefore, it is crucial to use them to your advantage.

In this case, you are limited only by the boundaries of your own creativity. Thanks to the options made available by Instagram to its users, you can publish both photographs and videos on the site.

Photos

Using customer records available in Booksy, you can store the “before” and “after” photos, which are excellent content for Instagram. Such photos can function as an unquestionable evidence of your capabilities and attractive incentive for potential customers who will be encouraged to visit your salon. 

Videos

In recent months, short videos, often shot in fast-motion time lapse and documenting a particular service: a manicure, make-up or beauty treatment, are gaining in popularity. Such videos provide you with a wonderful opportunity to let your clients know how you work in order to dispel their uncertainty or satisfy their curiosity – especially in circumstances when your clients consider using a specific service but hesitate because they are unsure of what to expect.

Photos, videos and graphics are also ideal for informing your clients about promotional campaigns, special offers or even available time slots.

Don’t forget the hashtags

Hashtags are a crucial element that helps you to get noticed. By choosing appropriate hashtags, you increase your chances of reaching a particular target group. However, steer clear of the most popular hashtags, as the materials you publish may become lost in thousands of other publications labelled with the same hashtags. Below are some suggestions which you can use to create descriptions for your photos on Instagram:

Be an active user

If you have time, do not limit your presence on Instagram to publicising your content. Strive to be an active member of the Instagram community. Follow and comment any photos where your salon is tagged. Tag your clients on materials linked to their visits (remember to ask for their permission to share such content first).

This will allow you to establish new relationships and strengthen any old ones, which will bring you closer to your clients.

Remember the rules

While benefiting from the potential offered by Instagram, you should not forget the rules which apply to all its users. These are not strict terms and conditions but only a collection of rules which aim to protect the users from any harmful content and spam. Nonetheless, you would do best to avoid the so-called “shadowban” – a ban which makes the content you publish “invisible” to users who do not follow your profile.

Regular upkeep of your Instagram account will help you keep in touch with regular customers and gain new ones – especially from amongst the young clientele actively using the platform. Publishing photographs and videos depicting the inner workings of your salon will make it seem more open and friendly to the viewers, and thus more trustworthy.

Booksy also has its own profile where you can find a handful of useful materials and track events which are important to our company. Visit @booksybiz!