Work Smarter, Not Harder

Work Smarter, Not Harder

A good manager doesn’t need to work long hours, let alone strenuously, to achieve desired results – the key to managerial success lies in working smart and efficiently. After all, the idea is to spend time in a productive manner. The numerous tasks carried out at the salon can be expedited and even automated to produce much better results with less effort.

Apart from providing services to customers, what do employees and salon managers spend their time on?  Most of their working day is dedicated to receiving phone calls and making appointments, calling clients to remind them about their upcoming visits, calculating employee working hours and commissions, placing orders etc. The list goes on. A good deal of these arduous organizational responsibilities end up absorbing the time that could be better spent on providing proper customer service.

Though some responsibilities cannot be eliminated, there are some that can be automated by simply using a good system designed specifically for salons. Work at the salon can be made easier.

Wishes (or make my work a breeze)

Don’t we all wish some of our work to be carried out quickly and more efficiently? It’s possible.

Appointment history – each client should have their own appointment history in which past visits and previously purchased cosmetics and vouchers are meticulously documented. But does it really need to be handwritten? If you use beauty & hair salon software,  the appointment history is created automatically on the basis of the services provided or products sold. Moreover, it gets updated after each subsequent visit to the salon, saving your time and effort. And to top it off, all the data is available in one single place, secure and accessible from any location.

Employee management – just as tracking appointments has been made easier, so has the process of managing employees. Creating work rosters, calculating employee commissions and other managerial tasks are now no-brainers thanks to the information stored and the reports generated in the system. 

Dreams (or let the work get done by itself)

Let's go one step further and imagine that some tasks don't need to be done manually at all. In fact, good beauty & hair salon software can help you out.

Appointment reminders – you no longer have to write text messages or waste time calling and trying to get through to a client. The system will automatically send a reminder to the client a day before their visit. This way, you can reduce the number of forgotten appointments, without wasting a single precious minute of your time.

Customer reviews – most clients are willing to share their opinions and provide positive feedback. You simply need to give them a chance to do so. It would be a waste of time to manually send an individual email or a feedback questionnaire to each client after their visit. The system will do this for you.   

Miracles (or impossible tasks made easy)

An advanced salon software solution streamlines or altogether eliminates numerous arduous activities, but that's not all. Such a tool can do wonders – and most importantly, it will take the work you cannot do yourself forward.

Statistics – the system will provide detailed reports which are essential for effective business management. These reports contain the most important data, such as cash flow and sales stats. But there is also information about service quality and overall condition of the salon which we cannot calculate ourselves. The system will provide a handful of valuable analyses such as services and products popularity, revenue forecast, staff commissions, no-shows and cancellations stats or returning and slipping away customers reports.

Automated marketing – advanced marketing tools can boost sales and improve customer acquisition. A great example here are Booksy's Message Blasts. The feature offers a set of ready-made promotional campaigns that run at times when clients need additional encouragement to return. For example, if a customer has not visited the salon for a while, the tool will send them an invitation that will encourage the recipient to use the salon’s services again. Message Blasts will also help you promote your special offers, events or gift cards.

For all of us, a day consists of 24 hours, so why not make the most of it? That's why it's important to optimise your work and automate some tasks that consume your time and energy. These days, all it takes to streamline your work is to get hold of the latest technology.

 Optimise your work day in the salon. Sign up for your free Booksy trial today!