Rewards are the bread and butter of the loyalty program and the reason why customers want to keep coming back and collect points. A hot air balloon flight, a sports car ride or a lovely weekend at a spa hotel is something they will never forget. What’s important for you is that they will associate all those positive emotions with your brand.
You can include your services and products in the rewards catalog - it’s a perfect way to advertise them. This way you can also encourage your customers to try out your new offer.