Myths that stop your solo beauty business from going digital
You are a solo beauty business owner. Maybe you rent space in another salon, work from home, are mobile, or perhaps you run your own little salon. You use a paper calendar to note appointments, store customer records in a...
Gift cards – the perfect client magnet for the Holiday season
You may be fully booked for the December already, but that doesn’t mean you can’t get even more sales out of the Holiday season. “How?”, you may ask in awe, “There are...
Find your salon’s point of difference
Have you ever sat down and asked yourself: why would people want to choose my salon over the others? Of course, you provide awesome treatments, have years of experience and put your...
The most common stress inducers in tattooing
Every business comes with its own fair share of stress, especially those in the service industry. All it takes is a treatment gone wrong, a rude customer or managerial issues and presto,...
Small steps to a big change. 20 tips to make your salon more eco-friendly
You want your salon to become more eco-friendly, you truly do. But when looking for ideas on how to make your business less straining for the environment, you find lots and lots...
What tattoo artists wish clients knew about their trade
Your local tattoo artist is just like any business owner - they work hard to please their clients, come up with fresh marketing ideas to grow their business and try to keep...
The perks and risks of renting out space in your salon
Space renting became an extremely common practice in the hair & beauty industry in the last two decades. Numerous salon owners decide to not only share space with other stylists and technicians...
How to deal with sick clients (with samples)
This question divides beauty professionals across the world - should we refuse service to clients who come up for their appointments and are sick? Should every kind of sickness be treated the...
Marketing Automation – campaign strategies that actually work
In marketing, there is no one-size-fits-all solution. That’s just not how these things work. Your business is one of a kind - so why should your marketing strategies be so generic? What...
Multi-channel Halloween marketing campaign scenarios for a spook-tacular effect
Are you tired of generic Halloween marketing ideas? Do you want to run something more attractive and effective this year? We fully understand - and we've got your back. Your efforts are...