Millennials are often associated with being the demographic group for whom the world without the Internet and social media is like a scene from a horror movie. They often visit beauty businesses, and best of all, they share their experiences on social media, getting your business name out there.
The term “marketing” tends to be associated with hiring an expert, spending ridiculous amounts of money, time and stress. This was the reality in the early 2000’s, but with the rise of new technologies, small businesses (including salons and spas) can finally take the reigns and create marketing campaigns themselves.
Like most salon owners, you take into consideration every possible option there is to tying clients to your business. If so, then planning an event at your salon has run across your mind more than once. It is perfect for having clients be more interactive with your business, while bringing in new ones.
Monika entered the world of beauty after finishing her master’s degree. She had a bumpy road along the way, opening her first salon abroad, but with a strong will, determination and a love for beauty, she succeeded where many would have given in to their hardships. From university graduate to salon owner and The Hair & Beauty Awards finalist – here is Monika’s story.
Hard work and determination have pushed Amani Karim to where she is now – owner of Amani Karim Beauty. After starting off as a photographer & makeup artist for her sister, she began doing makeup for weddings, parties and even fashion shows. Soon after, she started her own cosmetic line and along with her husband, launched the renowned Amani Karim Beauty Spa.