10 beauty salon logo trends that will win your clients’ hearts in 2019

A logo is the beating heart of every beauty salon’s visual identity. This small, symbolic piece of work represents your brand, therefore should be instantly recognisable and fit your business perfectly. As it is such a crucial part of your branding, you should consider getting it designed professionally - especially if you are just opening your salon or are in the process of rebranding.

Now, every year brings us an impressive set of new logo trends. It is a good idea to treat them as an inspiration for your beauty salon visuals, though you have to remember that your logo should please your personal taste in the first place. No matter whether on-trend or not, it should primarily fit your branding and speak to your target group, meaning - your existing and potential clients. With that in mind, let’s take a look at ten trends for 2019 that may help you choose the style for your salon logo design!

1. Bright colours

After years of toned down shades being in style, here comes the year when everything gets merry and bright! More and more brands decide to add greater intensity to their visuals, as colours can truly affect the way people perceive things.

For example, red is proven to evoke strong emotions, stimulate appetite and increase heart ratio. Used in marketing, red induces the feeling of urgency, so people are more likely to rush and purchase a product. However, when overdone, it may be irritating and stir up aggression, so you have to use it sparingly, as the beauty industry is more about unwinding and relaxation.

For warm colours, reach for yellow (associated with warmth, joy and youthfulness) and green (seen as the colour of peace and relief, correlating with nature). For cool colours, use blue (referring to the life-giving power of water, creating the sense of security) and purple (colour of royalty, used to soothe and calm, in the beauty industry associated with anti-ageing).

2. Gradients

A gradient is nothing else but a gradual tonal transition between two (or more) colours. They were everywhere in the 90s, so they had their heyday. Then, the year 2016 came and Instagram re-created their logo with an iconic, sunset-like gradient in their logo. Since then, gradients have slowly made their way back into branding. They can be beautiful, very flattering and eye-catching when well-designed - just be careful not to overdo them!

3. Negative space

This is a clever way to introduce illustration in your logo while keeping a minimalist approach. Well-made negative space logos are one of the most sophisticated ones out there. Your logo can include one or two images hidden in plain sight, catching your audience's attention. It is a widely appreciated trend in the beauty industry, and many salons use a stylised woman face, flowers or brushing tools in negative space as their logos.

4. Perspective play

If you want to play with your clients’ imagination even more, consider getting yourself a perspective play logo. It is the newest design trend that is all about faking the impression of depth. This kind of logo will be great for modern salons with a very clean and fresh visual identity.

5. Ornamental vintage

In the times of keeping the design modern, flat and minimalistic, the movement of detailed vintage is a breeze of fresh air. Heavily stylised vintage logos rule the land of handcrafted goods, natural cosmetics, luxury alcohols and sophisticated restaurants. They also work perfectly for barbershops! Chances are that your retail products have a similar vibe, as many beard-grooming companies favour this style of visual branding.

6. Hand drawn

Similarly to ornamental vintage, hand-drawn logos are a trend opposite to keeping everything clean and simple. It is a nice alternative for small, cosy salons and also for those who favour natural products.

7. The 80s and 90s style

An interesting proposition for the salons with an edge. If you are all about that 80s and 90s nostalgia, pair the sounds of Britney Spears and Boney M with colours and typefaces of past decades. It is a cool idea for a whole salon visual identity - and if you feel like rocking this style, just roll with it. Customers love places with a unique feeling.

8. Simple typography

Something for the professionals who want their logo to be clean, minimalistic and rather universal. You simply cannot go wrong with a well-designed text-based logo. They look very professional and are easy to adapt to the viewer. Moreover, they translate smoothly on business cards, websites, posters and so on.

9. Typography with a little twist

If you want to spice up the previous style just a little, go for a text-based logo with a little illustration replacing one of the letters. What is nice about this trend is that it allows you to easily indicate the industry you work in. It can be a pair of scissors replacing the letter “K”, a nice comb replacing the letter “E” or a makeup brush replacing the letter “I”. The possibilities are endless!

10. Comical logo

Even though a logo is an important thing, it doesn't mean you have to treat it so seriously! If you have a very humorous, juvenile approach and a healthy distance to your business, get yourself a logo with a goofy vibe. Play with metaphors, idioms and puns. Logos that make people laugh are undoubtedly unforgettable!

Getting a logo for your beauty salon is a crucial point of developing your branding. Remember, that it will be the most recognisable symbol of your salon and therefore should represent your style and be in sync with your values. A beautiful, unique and catchy one will speak volumes about your business.

After you invest in getting your logo designed, you should display it proudly - remember to update all your social media accounts, your web page, business cards and any marketing materials you have! And of course, don't forget to upload it to your Booksy online booking profile.

The system additionally lets you customize with your logo all the templates available in the Social Post Creator tool. Every time your clients see your posts on Facebook or Instagram, there will be your logo in its full glory. So it is truly your first impression attention catcher!

Get yourself an amazing logo and try Booksy software today!