Business tips

4 salon marketing ideas to welcome spring!

salon-marketing-ideas-to-welcome-spring

4 salon marketing ideas to welcome spring!

If you are like most salon owners, then you are probably trying to catch your breath after the new year. Every year, you focus most of your efforts on planning a strategy for the Holidays and New Year - planning out festive marketing campaigns, events and purchasing necessary decorations. After the festivities, you are left with two choices - go on vacation or keep your business going. However, most beauty businesses agree - January and February are not high periods. So what can you do to bring life to your salon in the spring? Here are four salon marketing ideas worth implementing!

The theme on pivotal holidays

When you think of spring, the first thought that comes to mind is liveliness, bright colours and positive vibes! So why not look into doing something special for holidays in the spring? Decorate your salon on Easter, host an out-of-this-world event on Star Wars Day (May the 4th be with you), or offer a St. Patrick’s Day discount for wearing green. Although St.Patrick’s Day is shortly before the beginning of spring, it deserves a spot on our list! Keeping your salon in a festive light shows clients that your business is lively, giving them a better reason to visit you instead of your competition.

Create seasonal specials

Since spring is such a lively season, get in the spirit and introduce seasonal specials! Try new hair treatments, gift bag bundles, or discounted vouchers, and make sure to inform clients that these new options are available for a limited time only. Treatment ideas such as a chocolate Easter bunny balayage, yellow chick and Easter egg nail designs or a floral wrap are perfect original services clients will want to get their hands on! Using your Booksy beauty & hair salon software system, schedule a message to go out to all of your clients, informing them of your latest spring treatments.

As far as gift bags and vouchers are concerned, they too should promote spring vibes. Selling gift bags or bundling multiple retail items is the oldest trick in the book of marketing. Clients prefer to purchase bundled products, as they feel they are being sold at a more reasonable rate. Pique their interest even more by adding multiple items into an Easter basket - your products should be composed of hair care products, as well as facial creams or items that do not sell too well - as this is the opportune time to clear your shelves of them. 

Using your Booksy system, you can easily create and track all active gift cards as well as service packs. Clients purchase gift cards year-round - now you can offer them at a discount and with an expiration date as well. And Booksy is there to help you track their usage.  When it comes to service packages, they are the ace up your sleeve. These are ideal for selling a number of your treatments at a discount - and just like bundling gift bags, they can be used to bundle treatments you offer. If a client loves your chocolate Easter bunny balayage, sell them a pack of 3 sessions at a discount!

Work on client loyalty

Like most salons, you had a fruitful December - especially around Christmas and New Year’s Eve. Most of your loyal clients and many new ones booked a service at your salon in order to look their best during this festive time of the year, but as spring comes around, business has drastically slowed down. It is times like these that novice salon owners decide to flood their marketing budget - which is the right move, but oftentimes it is not allocated in the right places. Salon owners may feel the need to promote their treatments and products to potential customers, however, this may be counterproductive.

Drawing in new clients to your salon has a dark secret - it costs at least six times more to bring in a new client to your salon than to encourage loyal clients to visit you again. Plus, loyal clients have a tendency to spend more at your salon, since they are more familiar with your treatments and products. Give loyal clients all the more reason to visit your business with the help of Booksy. Offer your most loyal clients a regular discount and apply it in their individual client records.

Or start a referral system in which they will receive a free amount voucher each time they successfully refer someone to your business. Use client notes and tags to report every referral and register all bonus vouchers in the system to be able to track their usage. This way you're not only making sure your regulars are coming back even more often but also you're getting new customers easily.

Get your name out!

If you decide on growing your client base instead of working with loyal clients, do so strategically. Start by getting your beauty salon name out into the world. Although printing leaflets and business cards is beneficial, do not limit yourself to just these forms of advertisement! The truth is, you need to promote your business where your clients are, which is social media. Investing in Facebook and Instagram ads allows you to target a specific group of potential clients, and not just a broad range of people.

Reaching an intended audience is not all - you need to provide a value proposition to this group, in order to attract clients to the salon. If you are looking to attract men to your business, create an ad that would appeal to them, such as a free men’s facial with any haircut. This is also the opportune time to promote your spring themed treatments and services as well! The disadvantage to such ads is that you may have to create multiple ones in order to attract select client groups - and male and female categories are just the tip of the iceberg. Consider social media ads for men, bearded men, men in a specific age group, women, women in a specific age group, vegan and organic only clients, etc. As the list goes on, you are required to significantly increase your budget for marketing to potential clients if you wish to reach the majority of your target audience. 

Bring your salon back to life this spring with our guide and enhance your beauty salon marketing activities with the help of Booksy, salon and spa software! Register for your free account below!

Get Started with Booksy - Free Trial