Briella Cendrzak
Briella is an enthusiast of written language, whose goal is to turn marketing into a form of creative storytelling. She joined Versum crew in 2018 to make content, not war. Privately an obsessive rose crown-wearer and a cat mother.
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How to start your own nail business in 10 steps
How could one open a nail salon following just 10 steps, you may ask - that sounds unbelievable at best and kinda tacky at worst. And you are right - starting a...
5 unique Women’s Day marketing ideas for hair and beauty businesses
The International Women’s Day is so much more than flowers and boxes of chocolates (although we never say no to either, especially the latter!) - it’s the day when we challenge the...
5 clever small nail salon interior design ideas
When opening your own nail business, you will face various obstacles - that’s for sure. One of them may be having a very limited space to arrange your salon. Numerous businesses face...
Warning! Scams & other ugly practices in the beauty industry
Every once in a while, you hear about some beauty business falling victim to yet another fraud. Sometimes you roll your eyes with pity (“It was so easy to foresee”) but sometimes...
Tax deduction in the hair and beauty industry
When filling your self-assessment tax return don’t forget about all the costs you bore regarding your business. If you record them properly and keep all the proofs (e.g. receipts), you will be...
Self Assessment tax return – a short guide
If you’ve decided to fill your Self Assessment tax return online, then the deadline for submitting and paying the tax you owe is dangerously closing in. Unsure if this tax return is...
3 the most often read articles in 2019
Out of the many articles we had published on our blog last year, these are the three that were the most liked. The selection of subjects we bring up on our blog...
Nail salon furniture and equipment starter kit
Opening your own nail salon is quite a challenge, as there are so many things you have to remember about. From establishing it legally to renting a suitable space, it’s easy to...
When you keep losing your employees…
Usually, it’s losing clients that keeps you up at night. Although losing them is difficult to deal with and usually a sign that there is room for improvement, an increased employees rotation...
Ready-to-use appointment reminder samples for salon and spa owners
We have already discussed why appointment reminders are an absolute necessity and how they can help you to save time and money, as well as boost your customer service (you can read...