Briella Cendrzak

Briella is an enthusiast of written language, whose goal is to turn marketing into a form of creative storytelling. She joined Versum crew in 2018 to make content, not war. Privately an obsessive rose crown-wearer and a cat mother.

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Author entries

refusing service
01.07.20 Briella Cendrzak | Salon during the epidemic

How to deal with clients who cheated on you during the lockdown

Even during the height of the lockdown, some people decided that their roots and split ends were more important than public health and sought ways to get their hair done. Unfortunately, there...

Stop
19.06.20 Briella Cendrzak | Salon during the epidemic

What to do when clients refuse to follow your safety rules

The world would be a beautiful place if clients would always abide by your salon rules. Unfortunately, that’s not always the case. It’s an annoying situation on a daily basis, but during...

Uncertainty
17.06.20 Briella Cendrzak | Salon during the epidemic

Feeling uncertain about reopening? There’s nothing wrong with that

While the entire hair and beauty community is buzzing with excitement about the upcoming reopening date, you just feel anxious, discouraged and even kind of panicked. You wish you were as thrilled...

Online store
12.06.20 Briella Cendrzak | Salon during the epidemic

Don’t let the coronavirus stop you – sell retail products with Versum!

At Versum, we are working at full capacity so that your salon can keep earning revenue! After implementing online vouchers, which turned out to be the bull's eye for hundreds of our...

communication
12.06.20 Briella Cendrzak | Salon during the epidemic

How improved communication can bring back clients for your reopening

The lingering lockdown takes a toll on hair and beauty business owners, to the point where sometimes it’s difficult to even communicate with your own staff members, let alone clients. However, maintaining...

employment law
28.05.20 Briella Cendrzak | Salon during the epidemic

Furloughed staff and annual leaves – the latest news on employment laws in hair and beauty

With the reopening date closing in, it’s important to already start thinking about managing your employees - their work schedules, regular tasks and new duties, but also their annual leaves. Due to...

Versum managament software
18.05.20 Briella Cendrzak | Salon during the epidemic

10 reasons why a digital salon management system is a must during the coronavirus epidemic

Whether we like it or not, the coronavirus epidemic is revolutionising the industry. The changes concern the way in which it is being perceived by the general public, but also the way...

Disinfection protocols
11.05.20 Briella Cendrzak | Salon during the epidemic

Spacing and disinfection protocols for hair and beauty salons

We’ve already discussed the importance of implementing safety protocols in your salon once the lockdown is lifted and we wholeheartedly encourage you to get familiar with these first. Today, let’s talk about...

Cosmetics set
07.05.20 Briella Cendrzak | Salon during the epidemic

Are at-home colour kits for clients a good idea? Better alternatives to make a profit during the lockdown

If you are an active member of the hairdressing community, for sure you have noticed the heated debate surrounding the topic of selling at-home colour kits to clients, while the entire industry...

Laptop
27.04.20 Briella Cendrzak | Salon during the epidemic

Salon software – use your free time to implement it now, benefit in the future

You have thought about using salon software for quite some time now but have always postponed it for later. You liked the idea of automated marketing, digital customer records or appointment reminders,...