Briella Cendrzak

Briella is an enthusiast of written language, whose goal is to turn marketing into a form of creative storytelling. She joined Versum crew in 2018 to make content, not war. Privately an obsessive rose crown-wearer and a cat mother.

write to the author

Author entries

Marketing tips
23.09.20 Briella Cendrzak | Salon tips

Marketing tips and tricks for solo beauty businesses

Dear solo beauty specialist - let’s have a serious talk. Do the following sentences sound familiar? You are a booth or chair renter, freelancer, home-based salon owner or mobile specialist. You don’t...

Staff management
18.09.20 Briella Cendrzak | Salon tips

5 tips to resolve common issues with salon staff management

Your staff is the core of your business - their skills are what makes your salon truly great. You can design the most upscale-looking interior, supply the best products and have expensive...

A loyal client leaving
14.09.20 Briella Cendrzak | Salon tips

When a loyal client disappears…

You love your regulars (even if some of them get on your nerves from time to time). Loyal customers are every business’s most stable source of income - the more you have,...

Salon reviews
07.09.20 Briella Cendrzak | Salon tips

The dos and don’ts of salon reviews: how to get them, react to them and learn from them!

If you were to list things beauty business owners love, positive online reviews would be very high up (somewhere between receiving an unexpected cup of coffee from a client and getting a...

Spa business management made easy!
28.08.20 Briella Cendrzak | Salon tips

Spa business management made easy!

Are you thinking about opening your own spa? Maybe you are already in the process of launching a business? Or maybe you have been running it for quite some time now, but...

How to promote your spa to get more clients?
26.08.20 Briella Cendrzak | Salon tips

How to promote your spa to get more clients?

It’s not enough to establish a fantastic spa business - if you want it to be profitable, you have to learn how to promote it. It’s absolutely essential to plan your spa...

Covid changes
25.08.20 Briella Cendrzak | Salon during the epidemic

5 paradigms the coronavirus is changing in the beauty industry

During the coronavirus outbreak, we found ourselves forced to change some of our habits, especially the way we behave outside of our homes. It’s a fact that the outbreak brought social, cultural...

50 cool spa names ideas
21.08.20 Briella Cendrzak | Salon tips

50 best spa name ideas (and mistakes you should avoid when naming your business)

Choosing a name for your spa is an integral part of creating its branding - and a very important one. It’s one of the first pieces of information on your business that...

Looking for a spa for sale? Assess the risks first!
19.08.20 Briella Cendrzak | Salon tips

Spa for sale – the advantages and risks of buying an existing business

Owning a spa does not necessarily have to begin with establishing your own business from scratch. For many specialists, both just beginning and already experienced with running their own business, buying a...

Comfortable face covering
18.08.20 Briella Cendrzak | Salon during the epidemic

7 tips on how to make working in a face covering in a salon more comfortable

Due to the safety regulations, all hair and beauty specialists in the UK are obliged to wear protective gear in their workplaces. As for the time being, it should take the form...