Briella Cendrzak

Briella is an enthusiast of written language, whose goal is to turn marketing into a form of creative storytelling. She joined Versum crew in 2018 to make content, not war. Privately an obsessive rose crown-wearer and a cat mother.

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Author entries

A gift
13.12.19 Briella Cendrzak | Salon tips

Gift salon clients the ideal present for the holidays!

The Holiday season is a time of gift-giving and well-wishing, but for salons, that also means an insane amount of bookings. By now, you are doing or already have done your holiday...

beauty salon slogan
04.12.19 Briella Cendrzak | Salon tips

The finest selection of hairdressing quotes & slogans

There is nothing better than an on-point phrase that sums up your business perfectly. We all love using inspiring quotes and playful slogans, as they are great attention-grabbers and help to articulate...

Online booking
02.12.19 Briella Cendrzak | Salon tips

Resolving 6 salon problems with online booking

Online booking took the service industry by storm. Years ago, all appointments were made exclusively in person or via phone call - nowadays, online booking is a set standard that spas and...

A barbershop
28.11.19 Briella Cendrzak | Salon tips

Friends and family – your most difficult clients

This topic always sparks controversy among beauty professionals. Should you treat your relatives as any other clients? On one hand, your close ones should support your business and therefore pay the full...

Sample scenarios of SMS messages - encourage to online booking
25.11.19 Briella Cendrzak | Salon tips

Boost your SMS marketing with advanced targeting – sample scenarios

Last time we talked about the advantages of SMS marketing and discussed all the do’s and don’ts of using this medium - you can read more about it here. Due to its...

A woman getting hair done
18.11.19 Briella Cendrzak | Salon tips

How digital customer records can save the day at your hair salon

One of the most essential features of great salon software is customer records. Synchronised with an appointment book, they pretty much make up the core of salon software. They may seem like...

customer cards for beauty salons
16.11.19 Briella Cendrzak | Salon tips

Customer cards for a beauty salon and their better alternative

Remember back in the day when having paper customer cards in a beauty salon used to be mainstream? Every beauty business stored little pieces of paper and each new client meant a...

Facebook algorithms
13.11.19 Briella Cendrzak | Salon tips

Busting the 5 myths about Facebook algorithms that can ruin your salon’s fan page

Let’s be real - Facebook and its algorithms can be confusing sometimes. There is a lot of misinformation and misunderstandings surrounding the topic of what type of content is preferred and will...

Gift cards
11.11.19 Briella Cendrzak | Salon tips

Gift cards – the perfect client magnet for the Holiday season

You may be fully booked for the December already, but that doesn’t mean you can’t get even more sales out of the Holiday season. “How?”, you may ask in awe, “There are...

Online booking system or salon management system - which is better for your beauty business?
09.11.19 Briella Cendrzak | Salon tips

Online booking system or salon management system – which is better for your beauty business?

Running your beauty business, you’ve probably considered getting yourself an online appointment booking system, so that you no longer have to take all the bookings in person or via phone. Or maybe...