Briella Cendrzak
Briella is an enthusiast of written language, whose goal is to turn marketing into a form of creative storytelling. She joined Versum crew in 2018 to make content, not war. Privately an obsessive rose crown-wearer and a cat mother.
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Versum joins forces with Booksy – because we are stronger together!
Is using salon management software worth it? The answer to this question is simple, and everyone who has experienced for themselves how much technology makes one’s work easier, will never even look...
7 quick tips for an effective salon reopening
It’s the third time you are reading articles regarding the reopening of salons since the spring of 2020, and at this point, you feel like something of an expert on this topic....
3 things you do every day that actually hurt your salon
You are probably very confused right now. Why in the world would you do things that negatively affect your business? You are an experienced salon owner, there is no way that you...
Hair salon event ideas to bring to life even during the lockdown
Do you miss organising events at your salon? Your clients probably miss attending them just as much. As the current situation is effectively keeping you from hosting many guests at your premises...
Feeling like giving up on your career in hair and beauty? Read this article first
You are tired. No, not tired - you are exhausted. You wake up in the morning and already feel discouraged. You hear that the government has some new announcements and you curl...
Financial support for hair and beauty professionals in the UK in 2021
Following the recent announcements regarding the situation in our industry, the government has specified which help schemes are to be extended, which are being halted or postponed, and what new forms of...
Hair salon manager responsibilities. How necessary is this position in your salon?
In many hair businesses, especially the smaller ones, the owner fulfils all the roles - they are the CEO, manager, receptionist and stylist, desperately juggling a load of duties characteristic of all...
Can your hair salon furniture help you generate more sales?
You are probably scratching your head in confusion right now. You’ve already heard that great customer service,a well-thought-through marketing strategy or a well-implemented loyalty program help to get more sales, but why...
When you have to fire a client…
Sometimes, when the odds are really not in your favour, you have to fire your staff member - which is difficult, hard to do graciously and very uncomfortable for both you and...
Hair salon rules for clients. What should you expect from your customers?
You follow tons of different hair salon regulations and rules, beginning with organisational procedures from your carefully crafted manual, and ending with safety protocols that allow you to work, even during the...