Julius Dzierlatka

Julius is a people person, a social thinker, and a world traveler. He is skilled in interpersonal communication and has extensive experience in customer service. Raised in North Florida, he joined Versum in 2016 as a Business Development Specialist.

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Author entries

Selling salon retail products
25.03.21 Julius Dzierlatka | Salon during the epidemic

How to sell in your salon during the COVID-19 pandemic

Safety regulations concerning the hair and beauty industry are subject to constant change, which impedes on the work of countless stylists, beauty technicians and holistic treatment specialists all over the UK, and...

How should client records be stored in a salon
03.02.21 Julius Dzierlatka | Salon tips

How should client records be stored in a salon?

One of the fundamental aspects of effectively running your business is knowing your clients. Even the most seemingly trivial bits of information, such as their favourite television shows and beverages, to more...

Marketing misconceptions
25.01.21 Julius Dzierlatka | Salon tips

Marketing misconceptions that hurt your salon

Throughout your career as a hair or beauty specialist, you’ve tried a number of different marketing techniques, which more than likely produced varying degrees of success. Naturally, you look to duplicate those...

Filling empty slots
22.01.21 Julius Dzierlatka | Salon during the epidemic

How to quickly fill slots in your salon before (and after) a lockdown

They’re a thorn in the side that many hair and beauty specialists have gotten used to putting up with - yes, we mean lockdowns. Your county falls into tier 4 and presto,...

13.01.21 Julius Dzierlatka | Salon tips

Staying social in a busy salon – what should you post?

Too busy to post on your social media pages? Every hair and beauty specialist wants problems like that! But being busy doesn’t necessarily mean that you’re packed with bookings - sometimes personal...

Starting a hair salon - what you should know
04.01.21 Julius Dzierlatka | Salon tips

How to start a hair salon business?

There comes a time in every hairstylist’s career when they contemplate on opening their own hair salon. As you well know, this leads to a fork in the road - either you...

The best methods for getting more clients for hair stylists
02.01.21 Julius Dzierlatka | Salon tips

The best methods for getting more clients for hair stylists

You’ve seen a few hair and beauty businesses throughout your career with a peculiar message, either presented on a poster or on a social media fan page, which reads: “We are no...

Last year problems
01.01.21 Julius Dzierlatka | Salon during the epidemic

Resolving last year’s problems that are haunting your salon in 2021

Although 2021 looks to be a shining ray of hope for most hair and beauty miracle workers, there are challenges that continue to permeate from last year that need to be addressed...

Salon offers
28.12.20 Julius Dzierlatka | Salon tips

Salon offers you just have to start the year off with!

We know you’re tempted to share that buy-one-get-three-free promo, the -40% hair salon special offer and the classic gift bag for potential clients who simply walk by your storefront and make eye...

Attracting new clients in 2021
25.12.20 Julius Dzierlatka | Salon tips

Attracting and retaining new hair and beauty clients in 2021

New year, new me - but the same old challenges from 2020. That’s right, the ever-lingering question of how to increase salon clientele still manages to seep through the cracks at the...