Boost your SMS marketing with advanced targeting - sample scenarios

Last time we talked about the advantages of SMS marketing and discussed all the do’s and don’ts of using this medium - you can read more about it here. Due to its versatility, SMS marketing can be used to achieve numerous goals - including providing your clients with personalised special offers, perfectly tailored to the customers’ style and purchase history. It’s a fantastic marketing technique, however - it requires an advanced tool.

We have the right solution - Booksy, which provides filtering of the customer base. You can quickly find customers by selecting one of the automatically generated groups and then target them with tailored offers by sending a bulk text, push or email message. Today, we have provided you with sample scenarios using Booksy's client groups, inspiring you to run advanced marketing campaigns, boosting both your sales and customer service.

Tip: If you are not using Booksy yet, start your free trial now - you will be able to immediately test drive the marketing campaign ideas from this article and much more!

“Event for the VIP customers” campaign

Criterion: loyalty

For this campaign, choose: Most Loyal (clients with at least three visits in the last three months)

Dear [CLIENT’S NAME], [YOUR BUSINESS NAME] is happy to invite you to our salon’s birthday party! It’s a VIP client-only event that will take place [DATE] at [TIME] at our salon. Enjoy an evening of exclusive hair care demonstrations, hair analysis for all attendees, beauty chat, wine & nibbles. No guest will leave empty-handed! Call us to confirm your attendance. We are looking forward to seeing you - [YOUR BUSINESS NAME] team.

“More of what you like” campaign

Criterion: services purchased

For this campaign, choose: Search by Booking (lets you select a service or services, date range and appointment status)

Hello, [CLIENT’S NAME]! We know that you care a lot about your skin condition. We’d love to invite you for a [THE SERVICE NAME] that will help you maintain the glowing effects of your former treatments! If you book your visit this week, you’ll receive a £20 coupon for your next services. Stay beautiful - [YOUR BUSINESS NAME].

Birthday campaign

Criterion: have a birthday

For this campaign, choose: Upcoming Birthdays (clients with birthdays this coming week)

Hello, [CLIENT’S NAME]! Your special day is closing in and we want it to be as beautiful as it can be! If you book any service with us this month, you’ll receive a goodie bag full of little charms we cherry-picked just for you. Best regards - [YOUR BUSINESS NAME]!

“We miss you” campaign

Criterion: no appointments booked

For this campaign, choose: Slipping Away (clients who have not booked within the last month)

[YOUR CLIENT’S NAME], we miss you! We have a very special offer for you at [YOUR BUSINESS NAME] - book your appointment and find out what we’ve prepared. We are looking forward to seeing you again!

Tip: To make the campaign even more effective, enable automated Message Blasts in your system. There, you can find the three Reactivate campaigns that are basically an upgraded version of what you can do with regular bulk messaging.

Clients appreciate receiving offers that are tailored to their needs and are actually interesting for them. It’s especially relevant for such an intimate marketing medium like text messaging. It’s a great opportunity for you - by running detailed customer records and then filtering your customer base, you can send your clientele only the most precise, personalised offers. Don’t waste your time and resources on ineffective, spammy one-fit-alls - get yourself a well-thought-through tool that will win your client’s attention in a heartbeat.