Gift salon clients the ideal present for the holidays!
The Holiday season is a time of gift-giving and well-wishing, but for salons, that also means an insane amount of bookings. By now, you are doing or already have done your holiday shopping and are ready to take on your gargantuan booking calendar that’s filled to the bindings with appointments. However, things are going to be different this year – you’re not going to make the same mistakes you made the last holiday season – and you know exactly what we mean.
No clients after the holidays – what went wrong?
Yes, we went there! Salon owners have a tendency of focusing primarily on the “here and now” – and who can blame them? This is usually the result of what is taught in hair and beauty courses, which educate would-be specialists on how to effectively microblade permanent brows, create stunning balayages, or cut hair, but rarely are topics regarding salon and staff management and marketing discussed in depth. Did you know that marketing activities planned and put into action BEFORE the Holiday season greatly impact the number of clients who will return to your salon AFTER the Holidays? There are two main reasons why you might be experiencing a slow period after the New Year – first off, your clients have to go back to work, take the kids to school and return to their daily lives, and second, the incentive for them to return to your salon just wasn’t enough.
How a simple gift can help
There’s a gift for you at the end of this article, but in order to receive it, you need to keep reading. See what we did there? No? Well then, we hope you enjoy this article and for more topics on to better run and manage your salon, sign up for our newsletter. What we’re trying to say is, you need to tie clients long-term to your salon, and all it takes is a simple gift.
What gifts should I offer?
Anything that makes a client’s visit memorable! And don’t just fill a jar with mini candy canes and call it a day, you’ve got to get creative! If you have time, clients are going to love homemade goods, like gingerbread cookies, cinnamon buns and smores, but here’s the thing – you don’t want to just hand out these gifts. Instead, create presents for specific groups of clients. For example: every first-time customer will receive a present made up of a few baked goods, sample products and a £15 voucher, good for the month of January. You can get your set of Holiday-themed vouchers here
Homemade goods make for ideal presents that come from the heart, and customers won’t quickly forget them, whereas product samples show new clients what product lines you carry. Now when it comes to gift vouchers, you have to play your cards right. First off, figure out what months are the slowest for your salon – in Versum, salon software, simply generate a report with the click of a button. Your gift card’s lifespan should be set to the same time frame as your slow season. Use Versum to create the individual gift card, track its usage, set its expiration date and place it in the individual client’s file. With the physical voucher in hand, the client will have to return after the New Year in order to make use of it.
Additionally, you may want to consider filtering your customer list in the Versum account and search for clients based on their spendings, loyalty points earned or the number of bookings they’ve made. Customers with high numbers in any of these categories should receive a unique gift – such as free treatment, a pair of mugs or something even more exciting, like concert tickets. This not only shows your loyal customers that you’re thankful for their business, but also, your new clients see the benefits of returning to your salon.
Where do I begin?
When it comes to preparing your campaign, you truly have to get creative. Your salon customers should already be expecting great gifts, joyous music and festive decor even before they walk into your business. So what can you do? Start planning as soon as you finish reading this article! Got a holiday gift idea ready? Great! Go to your salon’s social media fan pages and post your upcoming happenings in the salon! Here are some ideas that might come in handy:
- Santa came to the salon and left christmas gifts for every client – book your visit and pick up yours!
- We love our regulars, which is why we’ve made something special for you! Pick up your gift at the salon!
- First time in the salon? There’s a present with your name on it under our tree! Book your first visit and get something special!
We recommend you send these messages to clients via Versum’s SMS/email messaging feature, as it not only allows you to send bulk messages at once, but also, these notifications are more direct and personal. And if you’re planning something more extravagant, such as a holiday party at the salon, sending invitations through Versum would obviously work better than messaging clients one by one.
When clients arrive
So you’ve successfully transformed your salon into a winter wonderland – paper snowflakes hanging on the windows, a bright Christmas tree in the corner, the smell of hot chocolate and cinnamon hanging in the air and festive music playing in the background – everything is as it should be. However, you’re still at work, which means customers need to be tended to! You’ve got a new client in your chair and a good discussion going on – now is the perfect opportunity to tie them to your business. Mention that you have a gift for them and discuss the advantages of returning to the salon, of course without being too pushy.
Before the client leaves, it is crucial that you ask them for their contact details, and mention that you send awesome offers and send event invites to people who do so. After they’ve left with their gift in hand, send them a heartfelt thank-you message. It’s the small things that count!
Are you ready to get the most out of the Holiday season? Don’t just leave out a jar of sweets at the reception desk – gift clients heartfelt presents that will make them leave your salon smiling. And take your customer communication a step up with Versum – grab your free account today!