Business tips

How to choose the right hair stylist appointment app?

salon-app

How to choose the right hair stylist appointment app?

Why are you looking for a hairstylist scheduling app? No, seriously, answering this question is crucial in order for you to find the right solution. Are you looking to simply take appointments with a one-trick pony application, or perhaps you’re interested in a well-developed tool that will not only allow you to take visits, but also manage and run the rest of your business? The truth is that hairstylist appointment app with just one function may actually prove to be a pain in the backside rather than a benefit.

Why single-feature apps don’t work

Does your app allow you to send bulk messages to clients? Filter or group them into categories? And what about securing payments and storing sensitive data? If you’re in Europe, then you’re definitely familiar with the consequences of data leaks and the GDPR. If so, here’s a bit of enlightenment - not all apps are secure, especially ones that are underdeveloped, meaning that they’re subject to being hacked, thus infringing on GDPR and possibly landing you in hot water.

Additionally, a single-function hairstylist booking app leaves much to be desired when it comes to streamlining your workday. Sure, having clients book via your app is far more convenient than answering the phone all day, but how do you manage your bookings, track time gaps, store relevant client info (colour formulas, booking history, contact info) or take prepayments? You’re left with two options - do the rest by hand, or download separate apps and hope that they somehow integrate with one another. You were probably expecting to save time with this solution when, surprisingly, you’re stuck spending most of your day checking over 5 different apps to make sure everything is going smoothly.

Go with well-developed options

Most hairstylists go with single-feature booking apps for two reasons - they’re either on the lookout for an easy-to-use tool or simply want a free solution, however, we all know how far free can take you. In most cases, free apps include a paid option which eventually tempts the overworked stylist to pay for it, as it includes a few benefits. Now you’re left paying for an underdeveloped tool.

Instead, look for an app that goes beyond, or better yet, a software for hairdressers. Although the term software might sound frightening, it’s nothing more than a well-developed app. Now, what characteristics should you be on the lookout for? Obviously, it needs to be easy to use, have loads of beneficial features and shouldn’t cost an arm and a leg - but it should also include:

  • Communication tools: your app should send automatic appointment reminders, bulk messages and visit confirmations. Staying in touch with clients is essential in order to reduce no-shows and improve bonds with them.
  • Reports: how is your business doing? This is vital data, especially if you’re planning on implementing marketing campaigns or introducing new treatments or products.
  • Client list: where do you store your clients’ data? Paper notepads aren’t exactly secure and are subject to being stolen, lost or ruined, which can lead to a number of problems. A well-developed hairstylist app should allow you to store all relevant information on your customers, organize them into groups and upload clients' documents and pictures.

Choosing the best stylist booking app

Well, how do you choose which option is best for you? Grabbing the first option that comes up in your web browser definitely isn’t recommended, especially since many brands that claim to be the "best scheduling app for hairstylists" are anything but. Sure, you might get lucky and find a brand that hits all the high notes and has the above-mentioned features, but you need to be wary of hidden fees, user data security and updates.

Hidden fees are usually brought on due to going over the test period, activating add-ons, sending SMS messages or wanting to cancel your plan. The worst part is this information is hidden in fine print that the unwary stylist can sometimes miss. Having personal data (either yours or that of your clients) sold to third parties is also something you definitely want to avoid when software shopping. Malicious brands are known for selling their users’ data to other parties - some of which can spam you with annoying marketing materials. Updates are another thing to be wary of - both too many updates and a lack of them. Too many updates can slow down your mobile devices and can take up significant space on your phone, whereas a lack of updates means that your app might be outdated or that the company isn’t professional and doesn’t focus on improving the functionality of its product.

Whether you’ve been in the business for some time now or are looking to start a hair salon, an app is and will be an essential part of your business. So, how do you choose the best stylist booking app for yourself? Start with a free trial and see what features besides online booking interest you.

To begin your journey, grab your free Booksy account - with an app available for both Android and iOS users, but also accessible in a web browser. Booksy is by far one of the most well-rounded systems for running your hair business. From booking management to automated marketing tools and reporting - all in the palm of your hand. Sign up for your free Booksy account and see why so many specialists have already made the switch!

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