How to deal with price-sensitive clients?
It comes as no surprise to salon owners and managers when they hear a client complain about high prices. In fact, every industry runs into them. Naturally, you take the appropriate measures and inform them why a service costs as much as it does and you may even consider bringing down the price.
A client mentioning this from time to time may not be something to be concerned about, but if it is becoming commonplace, then it is time to consider implementing some changes. Before you begin, take this into consideration.
Offer a variety!
Is your business a luxury salon or one that caters to every client? Interestingly, clients tend to complain less about pricing in a luxury beauty business, because they expect to be paying more the minute they walk in. To bring in a wide range of clients, offer a service with price variants.
With your Versum account, creating multiple variants is a matter of a few clicks and they become visible on your online booking page. Clients can see the different prices of a service and can decide on either a regular colorisation or a royal one with a hot towel treatment and back massage.
Tip: Make your customers aware of what affects the prices of your services and how much you have invested in your work! Download these specially prepared price cards, which you can publish on social media or print and expose in your salon.
Check your statistics!
Your services are priced the way they are for a reason – you have researched your competitions’ prices, you use top of the line products and your staff is certified. However, if you have many clients complain about your prices, it is best to check your statistics.
Compare current reports to previous ones and look to see if there are any dips in revenue from that particular service – additionally, ask your staff and trusted clients on their thoughts.
You may want to offer a discount on services clients feel are too expensive. Start a marketing campaign and send your clients a bulk message, inviting them to take advantage of your latest offer! In your Versum account, track its popularity and see if it has improved.
Remember – not everyone is the right client for you
It is by far one of the more difficult decisions salon owners undertake – letting a client go. If they are often displeased with the cost of your services, offer a discount. It is a great option to stimulate customer flow, but it does not always work in the long run and it may create discount-driven clients.
Inform them why your services cost as much as they do and if that fails, the final option would be to kindly inform the client that if they cannot pay the price then you cannot help them. At the end of the day, you should make note of the particular client in your customer records in the case that he or she returns.
Monitoring your services is simple – with Versum, software for beauty salon, you can easily generate statistics reports, offer price variants and create discounts. Now you are ready to make any appropriate decisions regarding service prices!