How to design a nail business logo?

A logo can say a lot about a nail business - a simple design using the owner’s initials might give off posh vibes and a sense of luxury, whereas a colourful and creative logo provides a more welcoming atmosphere. But no matter which way your business goes, remember that a nail business logo needs to be well-designed, and so we’re going to cover exactly what you need to know when creating a logo that best represents your business!

A matching theme

Your logo is the face of your business, so make sure it’s a pretty one and that it goes hand in hand with your brand. You’re a nail technician, so make sure that it shows in your logo! Include nail themes, such as nail polish bottles or use your brand name as the logo itself. The more creative your business name is (i.e. Nailed it! or Be Cute-icle), the more memorable it is for customers! Bear in mind, however, that your nail business logo has to be consistent wherever you present it - meaning your business cards, online booking website, social media fan pages and any signs you may have. Inconsistencies might confuse potential customers and you wouldn’t want that!

Tools you should use

Now that you have a pretty good idea of what your logo should look like, the next step is to bring your nails business logo ideas to life - and thankfully, you have many options for doing so. Most beauty business resort to designing their logos on a number of business logo creator apps, since after all, many of them are free. However, free doesn’t necessarily mean good. Most of these freebie apps offer a limited amount of design choices and are rarely of high quality - in fact, you may be surprised to find out that your competition may have even used the same logo template as you and their logo design may be strikingly similar to yours - now what does that say about your business’s originality? The other options you have are to either pay for a quality logo maker app or have one designed by a graphic designer. Prices on these may vary, however, in order to bring your nail business logo ideas to life without breaking the bank, an app would be your best bet. Check the app store and choose a recommended tool for the job and make sure that your logos can be used in various ways (can have a transparent background and are available in high resolution) - like in the case of using your logo as a watermark for pictures of your nails.

Make it your own!

Every proud business owner wants their brand to stand out from the crowd, and yet so many fall short of doing so. Generic business names like Nails by [INSERT NAME] and business logos composed of commonly-used clipart are not going to bring out your business’s point of difference - in fact, doing so will only bury your brand. Does your business have a unique theme? Is there something special that makes your business stand out? Well then, why not incorporate that into your logo? If you’re a mobile nail technician, work with charities or provide luxurious one-of-a-kind treatments, then create a design that focuses on these aspects. When it comes to designing the ideal nail business logo, remember that it should represent your business as a whole - be creative and make sure your design is of the same quality as your brand. Your logo is more than just clipart, it’s your business’s image.