How to design the perfect leaflet for your hair salon

Leaflets - the word itself evokes thoughts of an inconspicuous person on a street corner, handing out pamphlets for some unknown business. Yikes! For many hair salon owners, the thought of marketing their business in this fashion is almost cringe-worthy. However, if executed correctly, this method can be a goldmine. So how exactly can leaflets work in the favour of a hair salon?

Aesthetics and information

A well-developed leaflet can get the word out on a number of things pertaining to your hair salon - a grand opening event, discounts, new services, happenings or overall information about your business. In order to convey your message and have it reach your target audience, make sure all relevant information can be found on your leaflet. Include the most obvious things, such as business name, phone number, address, and the message you would like to reach clients. Most hair or beauty salon leaflets are created for business promotion purposes, so including pictures of your services, a list of treatments and products you utilise would be a great addition. Keep in mind that if you offer online booking, adding your website URL makes for a great convenience for clients. Although information about your hair salon is important, how you display it also plays an important factor in creating a leaflet. It should have only the most relevant information about your salon - the most common mistake people make is providing too many details, which results in an overcrowded leaflet. Make sure it is easy to read and that it is written using an elegant font. Although most softwares include a built-in spell check function, it would be wise to double check your work in case of any misspellings or punctuation mistakes.

Location, location, location!

Reverting back to the inconspicuous person on the street corner - the biggest mistake in handing out leaflets is doing so on any random street corner. Ask yourself - “what percentage of people receiving my pamphlets are my target audience”? Chances are people on the street are in a hurry to get to their destination and are not interested in leaflets at the moment. Instead of testing your luck, build alliances with other businesses! Get in touch with staff or owners from cafes or restaurants you regularly visit and ask to display your leaflets - you may choose to give their staff a nice discount at your salon or offer to promote their business! It is also worth getting in touch with tourism points in your area. If your salon is located in a tourist-dependent city or town, get involved with companies that are in the tourism business and ask about fees for a pamphlet station. Though they are not free, these stations located in tourist-concentrated areas are the perfect place for getting your name out!

Extra ideas!

Your beauty or hair salon leaflet is a great conveyor of information about your salon, but you can take it up a notch and have it bring even more clients to your hair salon! Provide a small but enticing discount on your leaflet - clients that visit your salon and bring it with them are entitled to your offer. To make it even more exciting, create an offer for clients who bring in a referred friend or family member and offer them an exceptional gift, like a gift bag or a service card!