Improve customer loyalty in your salon

Improve customer loyalty in your salon

Customer loyalty isn’t solely based on how satisfied clients are with a service. You may be wasting money on customer loyalty if you don’t have a proper incentive and a thought-out plan for creating lasting relations with clients.

That’s why it's crucial to understand why your clients don’t return and how you can improve your return rate.

Why aren’t clients returning?

Instead of looking for excuses such as: "They probably didn’t need any more services", check to see if this may be due to one of these three reasons:

Not satisfied with the visit

Your expertise, courses taken and the number of years in the beauty industry won't mean a thing to clients if they don’t receive a fresh new look and relaxation they’re looking forward to.

Let your work do the talking, but remember that your level of competence is not everything. Clients not only rate your experience and techniques, but also look at small details, such as comfortable seats, warm lighting, and relaxing music.

Didn’t see any differences

Today, simply caring for a client’s comfort and providing great services is not enough. In order to convince a client that it's worth to take advantage of your services regularly, show them that their well-being is important to you on a daily basis.

Don’t hesitate to share the positive results of your treatments! However, keep in mind negative scenarios as well, saying things like: "You need to come in every two weeks for the same service or your wrinkles will return."

No invitation for another visit

Most clients who visit you have a reason for doing so: to refresh their look, smooth out wrinkles, improve skin complexion or fix other visible issues. You know from experience that some things cannot be achieved right away, just like taking one lesson won't make you a master at something.

That’s why a visit at your salon or spa should be an opportunity to create a strategy on what to do to achieve a desired effect, for which clients come to your business. With the appropriate beauty salon software, invitations for subsequent appointments are sent automatically, giving you peace of mind and keeping clients coming back.

How to encourage clients to visit again?

Check to see if your customer service has key elements to help increase the number of loyal clients.

A thought-out support strategy

In most cases, a manager prepares special offers, the appointment calendar fills up with client bookings, but only a fraction of them becomes returning customers. If you have the same problem, then ask yourself: "Did I do anything to encourage my clients to return?" And we’re not talking about bluntly telling them: "We’ve got many more great services, try another one next time." This doesn’t work.

You see results only by focusing on a specific problem. Tell them how much better they’ll feel with themselves after your services: "If we do 3 more of the same service, then you won't have to hide your face under all that makeup, and your skin will be renewed, giving you a confident look, because people who take care of their complexion look more professional."

Creating a customer database

Storing your customer email addresses is the foundation for creating a well-managed beauty business. If a client does not wish to leave a phone number or an email address, let them know the advantages: "You will receive attractive offers, including some free treatments or products."

An organized database will allow you to efficiently communicate with them and encourage them to come in for another visit. Collect and store client information in salon management software. This way, you will be able to locate and use it with just a few clicks.

Special offers

If you’d like to encourage clients to return for more services, give them attractive discounts on services similar to the ones they’ve had before, and don’t offer weight loss services to those who only had manicures!

Look into their purchase history with your salon management software and recommend a service that would work hand in hand with a previous one.

If you work with a spa & beauty salon system like Booksy, then with the help of special filters you can quickly select clients who had the same service and create an offer made specifically for them. A personalized offer is the key to keep clients returning to your salon.

Focus on your customer loyalty right away

Check to see if each client receives information on when and why to come in for another visit. It’s vital to send your first-time clients a thank-you message, summarizing the visit. Also, enable automated campaigns to reach out to customers who have not visited your business for a while. Offer them a discount or a free product/voucher to encourage them to come back.

Try Booksy, powerful and easy to use salon management software, and start bringing clients into your salon.