Internet marketing tips for beauty salons

Internet marketing tips for beauty salons

Internet marketing for beauty salon owners is much easier than you think. In fact, if you have a fan page for your business, then you’re already in the game! However, simply being online isn’t going to get you anywhere. In order to truly make waves with your marketing, you’ve got to step up your game! Here are vital tips for effectively promoting your beauty business online.

Know the possibilities

You should promote your beauty business on Facebook, Instagram and any other medium you use in order to show off your work. But to whom exactly? Chances are only a handful of your regular clients, other beauticians and a number of seemingly random people make up the majority of your followers. That is, if you don’t use more advanced Internet marketing measures for promoting your beauty business. How are your potential clients supposed to find your Facebook or Instagram page if you’re not reaching out to them? One way is through ads. This form of marketing allows you to reach a select group of potential clients, based on their interests, age and location. If you offer one-of-a-kind treatments, create a localised ad in order to get the word out to the locals about your salon. If you’ve gained a solid following on your social media pages, another thing you may want to consider doing is linking your online booking system to your profiles, as this allows potential clients to quickly and effortlessly book a visit with you.

Come up with great strategies

Now that you know the ropes of Internet marketing, a useful tip for doing so effectively is by coming up with great strategies. What do you plan on promoting in your marketing activities? A new treatment, retail products, your latest offers, or your beauty business altogether? Here are some tips the Booksy team has come up with while working with stylists and beauticians:  

• Track special dates: holidays, seasons, and birthdays are excellent occasions for promoting a treatment at your business. However, make sure that they fit the occasion (male treatments for men’s day, etc). Promote your campaign on your social media pages.
• Sell vouchers: clients who purchase vouchers, either for themselves or as a gift, are tied to your business, as the voucher may only be realised at your salon. Consider selling vouchers or packages (a number of treatment sessions) at a discount and promote this on your website or fan pages. With the help of Booksy management system, you can easily offer your gift cards for online purchase.
• Work with loyal clients: reward customers who promote your business either online or in person. For every successful referral, give clients a small discount or one of the products offered in your salon.

Know your clients

No matter how good your offers or treatments are, they won’t mean a thing if you don’t know your clients. Although your unicorn balayage received over 300 likes on Instagram, that doesn’t necessarily mean it’s going to sell well to your customers - especially if the majority of them are elderly or are men with short hair. Therefore, it’s essential that you familiarise yourself with your clientele in order to create truly effective marketing campaigns. Consider implementing a program for a beauty salon like Booksy, which allows you to store important information about your customers, such as age, purchase history, signed consent forms, allergies and notes. Also, you can easily tag your clients and arrange them into groups. This, along with the system’s statistics feature, will allow you to easily create effective Internet marketing campaigns. Consider looking up your most popular treatments and using that information to create an Internet marketing campaign, which promotes these services or ones that are similar to it. Also, promote products or treatments that go well with one another. If you carry colour-retaining shampoo, why not sell it as part of a care package for clients who get colour services? If you’re planning on discounting any of these offers, do so but only for a limited time - that way, clients will be more eager to take advantage of this, as they know that time is limited. Booksy makes it all very simple thanks to Flash Sales - the feature lets you customize how long the promotion is to last and to what booking dates the discount is to apply.

Make booking easy

Picture this - a potential local client found your Facebook or Instagram page after clicking one of your ads. They’re looking for a last-minute booking as they’re in a hurry, and so they go through some of your pictures, fall in love with your work, and decide to book with you. They call your number and send a direct message, however, you don’t respond in time. By the time you get back to them, chances are they’ve already booked elsewhere. Sure, you have loyal customers who will wait for you to get back to them, however, new customers might not be as willing. This situation is best resolved with online booking - but exactly how does it fit into Internet marketing? Easily! Even promoting online booking in a Facebook or Instagram ad can attract new clients, as they see that they can book on their own and whenever they feel like doing so. If you’re using Booksy’s online booking feature, make sure to link it to your fan pages and website in order to make it more easily available for potential clients.

When it comes to Internet marketing for beauty salons, there are many options for you to choose from. Most importantly, you should pay attention to what your clients are going to be interested in, based on their purchase history and demographics - and with Booksy doing so only takes a few clicks. See for yourself how Internet marketing has changed, with the help of such digital solutions.