Introducing new services to your salon – where to begin?
Introducing new services to your salon is no walk in the park – you are probably asking yourself “Are clients going to book it? How much should it cost? Do I need additional training to offer this treatment?”.
However, the most important question you should ask yourself is “Why am I looking to introduce this service”? Before you begin sharing the news about your latest service, make sure to check these three steps!
Deciding on your new service
Every salon owner will tell you that their goal is to gain new customers and to have more regulars. Naturally, offering a new service is the perfect option. However, it should be one that clients want, not only the business owner.
A great way to get their opinions is to create a poll on your Facebook page, inviting clients to suggest what new service should be offered at the salon.
Additionally, you can send a bulk message via your Versum account to reach clients directly. Once you have decided on what service you would like to offer, discuss it with your staff and ask for their opinions as well.
With your latest service in mind, speak with your team and ask if they have had any experience with it. A great idea would be to do some research online to see what is required to offer the service. Certain treatments may also require that the service provider has some form of certification and the right equipment to do the job.
Host a mini event
With your team ready, necessary courses taken and equipment purchased, you can begin to offer your latest service! Before you do so, it would be a great idea to host a mini event at your salon for promoting your latest treatment, but invite only your most loyal clients to the event.
The purpose of this is to receive direct feedback from them before promoting the service to the public. Filter your client list in your Versum account and send a direct invitation to your most loyal clients.
After the event is a success, you are ready to start promoting!
Add the treatment to your online booking page and send a bulk message to all of your clients, inviting them to book a visit. Do not forget to take before & after pictures (with the client’s consent) and store it in your client’s record for future reference. Your Versum system will also send automatic review requests to clients that had your latest treatment, so you can finally sit back and relax!
Offering a new service at your business can be stressful, but with the right approach and solution, it’s no hassle. Not a user? Try Versum software free of charge and see for yourself how easy it is!