Creating an eco-friendly beauty business
16.08.18 Agnes Kafka | Salon tips

Creating an eco-friendly beauty business

Eco-friendly businesses are all the rage now, and have been for some time. Clients prefer to visit an eco-friendly beauty business over their competition, as they feel good coming out of the...

Introducing new services to your salon - where to begin?
12.08.18 Agnes Kafka | Salon tips

Introducing new services to your salon – where to begin?

Introducing new services to your salon is no walk in the park - you are probably asking yourself “Are clients going to book it? How much should it cost? Do I need...

How to deal with price-sensitive clients?
11.08.18 Agnes Kafka | Salon tips

How to deal with price-sensitive clients?

It comes as no surprise to salon owners and managers when they hear a client complain about high prices. In fact, every industry runs into them. Naturally, you take the appropriate measures...

Make money even when you sleep
01.08.18 Agnes Kafka | Salon tips

Make money even when you sleep

Imagine that your salon is making you money without your involvement. Imagine leaving your professional world behind and focusing on your private life, while your business runs like clockwork. Imagine taking a...

hair&beauty appointment book
30.07.18 Agnes Kafka | Versum updates

Book appointments easier with Versum’s new calendar functionality

The hair&beauty appointment book is undoubtedly the most popular feature in Versum. In response to the needs of our clients, we have introduced several improvements making appointment booking easier and more convenient....

Millennials in hair and beauty salon
06.07.18 Julius Dzierlatka | Salon tips

Millennials – how to appeal to younger clients?

Millennials are often associated with being the demographic group for whom the world without the Internet and social media is like a scene from a horror movie. They often visit beauty businesses,...

How to attract the right clients to your salon?
29.06.18 Sławomir Gawłowski | Salon tips

How to attract the right clients to your salon?

Since the opening day of your salon, you have been focused on fulfilling one main goal - growing your customer list. Whether you have been in the industry for many years or...

Marketing for Salon Owners
21.06.18 Agnes Kafka | Salon tips

Marketing for Salon Owners 101 – campaign strategy

The term “marketing” tends to be associated with hiring an expert, spending ridiculous amounts of money, time and stress. This was the reality in the early 2000’s, but with the rise of...

to-do list for hosting events at your salon
15.06.18 Julius Dzierlatka | Salon tips

Your to-do list for hosting events at your salon

Like most salon owners, you take into consideration every possible option there is to tying clients to your business. If so, then planning an event at your salon has run across your...