You’ve run into the term more than once while surfing through social media pages, and you probably thought that it doesn’t apply to you. A brand promoter or tester sounds like someone...

A client shows up for their appointment over twenty minutes late and calmly sits down on the chair, showing no signs of remorse or willingness to apologise. You receive a message in...

This probably sounds like another marketing scheme that you need to constantly practice in order to perfect - however, rebooking customers is by far the easiest and least time consuming of all...

Are you using text messages to reach your clients? If you don’t - explain yourself immediately, young lady or cavalier! On a more serious note - some business owners are afraid of...

It’s a recurring question that fills countless hair & beauty blogs and forums, and one that seemingly has no definite answer - how do you gain new clients? If you’re reading this,...

In recent years, one question has been baffling salon and spa owners - how do you attract people to your fan pages? You’ve seen other businesses do it with just the snap...

Although we all agree that healthy competition keeps salons’ quality in check, no one is particularly happy to see a new business open across the street. You would much rather see the...

Surprisingly, for many stylists, salon owners or even nail techs, the topic of health in the industry does not get as much media attention as it should. Sure, there are more demanding...

Every hair and beauty professional has days when every mistake they’ve made in their line of work comes back to haunt them. Those days, you catch yourself thinking out loud, “jeez, why...