When it comes to the customer experience, it’s very common for hair and beauty salon clients to be influenced by other people's opinions of the services provided. Potential clients highly value this...

You have excellent services, a wonderfully decorated salon and a great team of experienced professionals. Your customers seem to be happy and appreciate the service, but… they don't come back as often...

Running a salon requires smooth organisation and exceptional time management. To achieve maximum profitability, you need to make the best use of both your staff and other available resources, such as equipment...

Facebook is the most popular social networking site worldwide. In the UK alone, there are currently between 35 and 40 million of monthly active users, most of whom visit the site every...

Still hesitating about using online booking in your salon? Your competitors have it already. You probably keep asking yourself whether online booking is safe and will pay off and streamline your work....

Developing effective promotional strategies and running successful marketing campaigns can be challenging even for experienced managers of hair and beauty salons. After all, not everyone is a marketing guru, and most salons...

New customers walk through your door every day. Whether they will stay or not depends on you. Seize the opportunity! Use the marketing automation features available in Versum to turn walk-in customers...

To successfully run a hair & beauty salon you need more than a nice-looking place and a good pair of scissors. Managing and marketing skills are also highly appreciated if you want...

Web-based software, sometimes also referred to as cloud based salon software, is one which you use with a web browser, rather than install locally on your computer. Popular web-based software solutions include...