Soon to expire salon products? Don't toss them just yet!

Hair and beauty salons use a wide range of products, depending on what services they offer. Anything from acrylic nail polish to professional hair dye, facial cleansers, hair masks, bleach, permanent makeup tattoo pigments, etc. However, some products have a “use by” date, which is important to keep an eye on, as expired products may lose their potency or have a negative effect on a service.

Instead of tossing out products a few days before their expiration dates, try some of these ideas for utilizing them!

Package services for clients!

Every client loves to receive attractive offers - especially from their favorite business. But what if the business has a product that just is not selling, like that dreaded box of orange hair dye that has been collecting dust for weeks? Tossing it out probably comes to mind, but when you think about it, you have invested a significant amount of money in it. Instead, sell package services at a discount! Find services that use the product you would like to get rid of, and sell them in a package for less.

Additionally, if your product’s expiration date is coming up shortly, sell your service pack associated with it and include an expiration date on the service pack as well. Clients will be in a rush to take advantage of their remaining sessions before time runs out, and you will be able to sell the remaining products!

Motivate your staff!

You have an impressive dream team at the salon - your staff work hard, offer top-quality services and keep clients returning. They know your products and services like the back of their hand. And they more than likely care for their looks as well - which is why offering staff your products at a discount for their own use is the perfect idea for utilizing them while at the same time thanking your team for their hard work.

Additionally, some products like concentrated hair dye and bleach can have disastrous effects if not used by a professional - making your staff the ideal candidates to receive them for their own use.

Gift bags galore!

Besides receiving discounts, clients also enjoy grabbing gift bags, full of your great products! Keep in mind that you should exclude products for professional use at the salon and those that are to expire in the next upcoming days. Before you start throwing products into your bags, check your product statistics and see which ones are not selling as often and whether they are appropriate for in-home use.

Now you are ready to promote them! Invite clients to an event at your salon, and offer the bags as a welcoming gift, or better yet, launch a referral system and offer them as a prize.

Next time you are considering disposing products, try these steps instead of throwing out your hard-earned money - and for additional product and customer database management, grab your free Booksy account!