Last-second Valentine's Day ideas for your salon

Like any other day, you’re at the salon, checking the appointment calendar, doing a stocktake or any number of other daily tasks. You check your Facebook page and then reality hits you - everyone is talking about Valentine’s Day. Now you can begin to stress - you totally forgot and you have nothing prepared for this holiday. Not to worry, our guide is specially made for procrastinators and busy salon owners! Here is a handful of last-second Valentine’s Day ideas you just have to try!

Focus on the guys

You heard it right - men should be at the heart of your Valentine's Day promotion. Why? Well for starters, they usually are not sure of what to buy for their other half, so they tend to go with the safe approach of buying a gift card or service pack. In order to sell more gift vouchers and service packs, start planning and activate your Booksy system, which will make tracking them and their balances a piece of cake. Vouchers don’t require too much planning - a client buys one, pays for it, and the voucher is stored in your system under a unique code. When it comes to selling a service pack, it requires a few steps, like choosing which one to offer and how much your treatment bundle should cost. Decide which treatment you’d like to sell in a pack - check the Booksy statistics for each service and see which ones sell and which don’t. You have the perfect opportunity to promote the less-popular treatments, so create a discounted package and start selling!

Romance all the way!

It is obvious that the first colour we associate Valentine’s Day with is red - so why not bedazzle some of your classic treatments with this amazing colour? Create one-day only Valentine's Day hair salon specials, like a velvet cake balayage, or hearts galore nail art designs and a romantic couples massage with chocolate! Since these offers are not available all year, your customers will be more interested in booking them - making your business the ideal Valentine's Day salon! Remember that you need to start promoting these right away! Create posts on your social media fan pages, send direct SMS or email newsletters to your clients via the Booksy system and use it to run a flash sale.

Host a singles event

This works ideally if your salon caters to both men and women - host an event for the singles! The goal of this should be to introduce new clients to your business, as well as to make a profit! Offer Valentine’s Day themed treatments and sell goodie bags composed of chocolates and some of your retail products! Make sure to offer warm drinks, chocolates and consider hosting a game as well, where clients write their names on a piece of paper and drop them into two separate mixing bowls. After drawing a name from each, the selected pair has to introduce themselves and get to know one another. This gives clients the opportunity to have some fun and good laughs while they get pampered by you and your staff!

It does not end there!

Even after Valentine’s Day, your business can still continue to benefit from the holiday. Firstly, it is important that you thank all of the attendees of your event - Booksy has this taken care of by allowing you to create customer groups. Everyone who came for your event can be placed in one group which you can select to send a warm thank-you message and invite them to come again. As for clients who purchased gift vouchers and service packs, send them a message asking if the gift recipient loved the present! This will not only come as a sweet, heartwarming surprise, but will give you the opportunity to sell more. Encourage the customer to try other, similar services, based on what they had previously purchased! What about clients who took advantage of your one-day Valentine’s Day offers but have not visited your business after that? Well, have your Booksy's Message Blasts take care of them! This feature in the Booksy system will send clients automatic messages encouraging them to book another visit in case they have no future appointments in your calendar. This unique feature allows busy salon owners and staff to focus on other tasks at hand! With Booksy, your client is cared for before and after they have left your salon, allowing you to pamper those sitting in your chairs! Increase sales and attract new customers for Valentine’s Day and every other holiday - create your free Booksy account today!