What your fan page says about your salon

With the rise of social media, fan pages have begun to pop up all over networks such as Facebook, Instagram, Twitter, Tumblr, Pinterest and others. Nearly all businesses have taken advantage of this tool for promoting their enterprise and increasing brand awareness, including those in the hair & beauty industry.

Today, salon and spa owners utilise social media to nearly the fullest extent, by sharing pictures of their treatments, posting the latest news related to their work or for staying in touch with clients. However, bear in mind that your pages act as a digital business card, so every piece of information you share on them says something about your business.

Avoid these common mistakes!

Every salon or spa owner is guilty of a mistake here or there when creating their fan page, and these are some of the more prominent examples along with the effects they may have on your business:

Grammatical errors - if a number of grammatical errors appear in the bio, descriptions or posts, your beauty business may come off as being less professional and of a lesser standard.
A lack of important business information - no phone number, business address or description of services offered may deter potential clients from visiting.
Poor quality images - this may give your treatments a low-quality appearance, since details such as highlights and multiple layers might not be captured in the picture.
Posts not relating to the business - everyone loves a backstory to your salon or some information about you, but avoid having every other post or image be about your personal life, as potential clients are less likely to be interested in it.
Very little activity - the most common deterrent for potential clients is finding a salon’s fan page, only to be faced with a handful of posts dating back to 2010. Users who are met with such pages often conclude that the staff do not provide any offers or events, or the salon may even be out of business.
No shared client reviews - as potential clients, we base our purchase decisions on the experiences others have had with a business - but if no reviews come up for a salon one is interested in, it is far more likely that you will decide to go to a more reputable salon.
A lack of a booking option - a modern salon should cater to clients 24/7 with an online booking feature. This tool, when integrated into your networking pages, allows clients to book with you whenever they please. If your business lacks this, clients will attempt to reach the business over the phone or via Messenger. When that fails, they simply look elsewhere.

How can you make your salon be the right choice for clients?

For salon owners, running and maintaining a well-developed fan page is more than just for sport - it is meant to show the level of quality which can be expected at the business. How often do you come across a luxury beauty studio with poorly-managed fan pages and average-quality photos? Almost never, as such businesses pride themselves on what they do and the quality of their work. So how can you revitalise your fan page in order to have potential clients say: “I want to go there?”

Your business offers a variety of amazing treatments, renowned product lines, and friendly staff, but in order for the potential clients to notice this, you need to follow these 3 steps:

Be active on your page

Being active on your fan pages does not mean sharing a picture or liking someone’s post once every so often - you should dedicate at least 20 minutes a day for posting pictures, sharing latest news concerning the salon or any number of activities. Create polls on your pages, host giveaways, or introduce a new staff member. By giving current clients and potential ones insight into your daily life at the salon, you gain their trust, show how they can expect to be treated at your salon, what latest treatments and products have been introduced to your business, and much more.

Tip: For more direct communication with your clients, send them Message Blasts via Booksy’s Marketing section.

Have a portfolio of your best work

A work portfolio or “lookbook” is an asset your salon should not be caught without! Your best work can be found there, which you should use to tempt potential customers to book with you. If you offer wonderful transformations, why not share your work and increase the number of new clients? By sharing pictures of your marvelous transformations, customers see that you take pride in what you do and the great treatment quality they can expect. Additionally, your lookbook should be available on your online booking profile as well!

Convenient booking

Ever so often, each of us has a moment of procrastination - and this is especially true for salon clients. They rush to the phone and call your salon multiple times and message you, but since it is after work hours, no one is there to reply. So the disgruntled potential client books with another salon. To avoid such situations in the future, implementing an online booking option is your best bet. Your Booksy system comes equipped with this option, allowing clients to book whenever they want, even after hours. By introducing online booking onto your fan page, you show customers that your business utilises modern and practical tools to help ease the appointment making process for them.

Your fan pages should represent your business in the best light - a well-kept one will do just that. Be it on Facebook, Twitter, Instagram and countless others, if your page is poorly managed and hardly active, how will your clients learn about what it is you have to offer?