Why spa businesses are going digital?

As a spa owner, have you ever stopped to consider what you can do to improve your work output and be more time and cost-effective? Of course! You have probably tested a number of quick tricks shared by other spa owners - from keeping a neat statistics notebook to creating discount leaflets and sending appointment reminders by hand. But how far have such activities taken your business? Sure, such quick tips may work to some extent, however, their benefits will bring very minuscule changes that are not even trackable. Instead of looking for easy-breezy workarounds, spa owners have been migrating to more practical solutions - becoming more digital.

Why digital?

Let’s look at it this way - your spa clientele is constantly evolving in how they communicate and you need to be present wherever they are. If your customers are on Facebook, Instagram, or Pinterest, you should be there too - if you fail to do so, your potential clients may make their way to your competition. As far as other duties go, you have an entire team ready to help! However, the upkeep for a receptionist, team manager and a marketing specialist far exceeds most spas’ budgets. To resolve this issue, businesses have been turning to spa management systems, capable of automating most of these time-consuming duties. Here are some of the most prominent benefits of taking your spa to the 21st century!

Better customer communication

Imagine a long, productive work day at the spa - your appointment book is filled with bookings, customers are lining up at the front desk and everything is going like clockwork. This, however, is what the client sees. Behind the scenes, your staff are running from one customer to another, you are looking for the last bottle of jasmine massage oil and appointment reminders have not been sent to customers. Unfortunately, this regularly occurs in many spa businesses. To help alleviate such day-to-day pressure, spa software like Booksy is there to do the job. It is of the utmost importance to make sure your client is the number one priority, and your spa system treats them like so. While you are providing a relaxing back and shoulder massage, the software automatically sends out appointment reminders, consultation forms and even your scheduled newsletters. Clients may also share their experiences by leaving a review. While you are tending to one customer, others are being taken care of by your digital spa employee.

Brand awareness

It is obvious that your spa business has a better client reach with the help of fan pages on various social media platforms. After all, most of us make personal use of Facebook, Instagram and others - so why shouldn’t potential spa clients? Sadly, spas that are not present in the world of social media are set to fail - after all, how are customers supposed to know that a spa exists if they cannot find it online? However, with just a Facebook fan page, businesses can increase their brand awareness by a significant number. Simply including a business name, address and phone number, potential clients will be able to find your enterprise and call to learn more about your treatments and any offers - but don’t limit yourself to just these actions! To make your fan pages truly shine and help improve your brand awareness, keep three things in mind: regular posting, up-to-date information and great content! When regularly posting, you catch the attention of first-time visitors on your page, who are looking to learn more about your spa. If your posts are consistent and recent, chances are they will be more interested in your page. By keeping up-to-date information on your fan pages, you show that you care for your clients. Make sure that contact information, addresses and pictures are updated and consider posting your latest offers and happenings to keep clients updated with your business. And don’t forget about creating content with an aesthetical appeal! Make sure pictures of treatments and workstations are attractive and eye-catching. If you make use of Instagram, make sure to add appropriate hashtags to get your spa name out even more so.

Cost-efficiency

Every business in every industry tries their best to stay as cost-efficient as possible - and spas aren’t an exception! You need trained specialists, a manager and receptionist to help keep things running at the spa, not to mention outside help from a marketing specialist. Although it is not possible to replace your staff, managerial and receptionist duties can be streamlined. Before the introduction of digital solutions, spa businesses had to rely on human hands in order to get things done - which can get expensive. Appointment book upkeep, marketing activities and staff management can be put on autopilot with the help of digital spa solutions from Booksy. Access client appointments, manage your inventory, generate sales reports, create and launch marketing campaigns, increase customer loyalty and rebooking rates - all from your smartphone, tablet or computer. Imagine how many helping hands you would have to hire to get all of this done! Ask yourself - if your spa is behind the times, how can it compete with more modern rivals? It is essential for your business to find its place in the World Wide Web in order to prosper - and with the help of modern solution like Booksy, your spa will achieve new heights! Start building your fan pages and grab your free Booksy account today!