Your Holiday guide to hosting the ideal Christmas competition

Christmas and the Holidays are a time of spreading cheer, well-wishing and gift giving. Friends and family get together and open presents, enjoy delicious foods and spend quality time with one another. From a business perspective, this is by far the most profitable part of the year, especially for the hair and beauty industry. Before visiting friends and relatives, everyone wants to look and feel great - making the Holiday season the perfect opportunity to promote your brand, grow your customer list and make a profit! In order to get the most out of this magical time, try something your customers will love - implement Christmas competitions with this helpful guide!

Competition ideas to spread Holiday cheer

Planning a Christmas competition requires some amount of work, but with so many benefits, it is definitely worth it! Thanks to a successful competition, you can expect to see an increase in profits, improved brand awareness, a boost in customer loyalty and a rise in referrals. Try something out-of-the-box and be inspired by our competition ideas!

The perfect award

When deciding on what awards to offer for competition winners, bear in mind that you are looking to benefit from this as well. Offer prizes, such as Holiday gift cards and vouchers to be used at the salon, discounted services, gift bags (composed of products used at the salon) or service packages including a number of sessions of selected treatments. Clients will not only love these, but they will be more tied to your salon, and Booksy will help you with managing their records.

Christmas competition ideas for Facebook and Instagram

When it comes to getting the word out about any event or activity at your salon, Instagram and Facebook are the go-to tools to get the job done. Why not host your Christmas competition on there? You can find original Christmas competition ideas below!

Most creative Christmas tree - Encourage clients and their friends to send pictures of their beautiful Christmas trees! They will be judged by you and the salon staff and the winner will have their picture shared on Facebook and Instagram for all to see.
How many candy canes are in the jar? - Purchase a number of candy canes, place them in a bowl or jar, take a picture and post it on your social media pages. Invite clients to try and guess how many there are, and the winner will receive one of your prizes.
Sharing is caring! - Have customers take a selfie after they have had a service from your salon and post it on Facebook or Instagram. Once they have done so, make sure they tag your salon, and by doing so, they are placed in a drawing for a grand prize!

Xmas competitions on premises

Random gift drops - Encourage customers to visit your salon and purchase a product in order to receive a random prize. We recommend your prize pool be composed of 75% petty prizes (small discounts, sample products, etc.), 15% medium-range prizes (larger discounts, gift cards, etc.) and 10% made up of high-value prizes (gift bags, service gift cards, etc.). Write the prizes on individual slips of paper and place them in a bowl from which customers will draw after their purchase.
Bring a friend - The more the merrier - invite your customers and ask them to bring their friends. For every referral, they receive an entry into a drawing. Remember to be inclusive - randomly draw at least 5 customers that brought their friends in, and they will receive your prizes.

Warm wishes and joyous memories!

After your Christmas and Holiday competitions have come to an end, take the opportunity to send the attendees heartfelt holiday wishes, and invite them to visit your salon again. Do not end it here - if they had a great time during your competitions and while at your salon, take the opportunity to promote your gift cards and service packages, as they make great stocking stuffers!

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